How two generations built the AuriemoNeto family business into an empire

JHSF Participacaoes is one of the oldest and most prominent real estate developers in the country of Brazil. Founded in 1972 by Fabio Auriemo, the company rapidly expanded, becoming one of the most active real estate developers in southern Brazil, between the years of 1972 and 1993. During this period, the company built everything from airports to Class A office space and even luxury high-rise condominiums. Its large-scale investment proved that investors were willing to spend money on Brazilian infrastructure, attracting some of the richest and most influential people in the world to come to its idyllic shores.

Coming off the string of major successes that represented the company’s first 20 years, Jose AuriemoNeto, the son of Fabio Auriemo, begin working at the firm in 1993. Quickly rising through the ranks, after working a string of managerial positions, by the year 2001,AuriemoNeto was ready to take over operations from his father. At first, there was some concern among the company’s principals that the younger AuriemoNeto would not be able to fill his father’s shoes. But experience quickly proved otherwise. In fact, it turned out that his father’s shoes were far too small.

AuriemoNeto was always a big thinker, from day one. He was not afraid to take on some of the largest projects in Brazilian real estate development history. After constructing an entire executive airport in the city of Sao Paulo, AuriemoNeto went on to build some of the largest planned communities in the country. Many of these were expressly catered to the international jet-set, attracting millions upon millions of dollars to the Sao Paulo metropolitan area. This has proved to be a gigantic boon to the local economy and that of Brazil as a whole. AuriemoNeto is now widely credited as being one of the key players in the revitalization of Sao Paulo as well as the attraction of large-scale capital to Brazil.

My AuriemoNeto continues to dream big. He says that JHSF Participacaoes has more projects in development currently than at any time in its history, with more than 30 projects currently tabled and many more in the early stages of negotiations. With business leaders like AuriemoNeto, Brazil is ensured its place at the global table.

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