Category Archives: Luxury Fashion

The tech fashion trends that will define the future

The tech and fashion industries have seen a lot of changes over the past few decades. The only thing that seems constant is that the two industries seem to be growing at the same pace. As time goes by, fashion becomes technologically fashionable. When you look at the past and the present, you get an idea into what the future may look like. These are the words of Chris Burch, one of the icons in the tech fashion industry.
Comparing the past and the present
The 70’s boom box was great for the people that were growing up then. This is because it allowed them to carry around their favorite tunes. What made the invention better were the cassette decks that made playing while recording possible. By the 90’s the boom box had become old fashioned and was replaced by the walkman. The new millennium saw the walkman being phased out by the iPod. This shows that technology develops in line with what is seen to be in fashion.
There is a lot of merging happening between technology and fashion currently. Designers are always excited to create anything that brings results, and this is possible when technology is involved. Anouk Wipprecht, a fashion designer from the Netherlands states that technology resembles a playground, a place where you can perform experiments. This means that the deeper you delve into technology, the more rewarding it is. She is famous for designing the drink-making dress and the self-painting dress.
Technology and designs for the future
Other applications that have been made in merging fashion and technologies that are meant to protect. Think about the cycling gear that has an air bag. Whenever there is an impact, the airbag pops up and protects the rider. This is a creation by Terese Alstin. The concept of recycling has also been applied in fashion design a lot, where you can see the inner tubes of bicycles being used to make T-shirts and jackets. Soledad Martin is in the process of creating shoes that can charge a phone while walking or running.

Sometimes, when technology seems a little geeky, fashion will be there to help sell it. For instance, Dianne Von Furstenberg has helped popularize Google glass, making people want to wear the glasses despite the stigma attached to it.
About Chris Burch
Burch is the founder and CEO at Burch Creative Capital. He has also made nine investments in nine different companies. He was born in 1953 and has had a love for fashion and technology for many years. His company is based in New York.
Burch is also the Co-founder of the Luxury fashion brand. He has been very keen about the power of branding. He applies his skills in sales and business spanning. Burch is really transforming the interaction between fashion and technology.