Evolution of Smooth gained notoriety for its unusual approach to packaging. Once again, this company is making headlines for the innovative design it has created for its new vegan crystal lip balm. Rather than placing the new transparent balm inside of its traditional spherical container, the team decided to go with a pyramid shaped container. When the lid is removed the effect of the totally clear balm on top of the pastel colored base is somewhat akin to something one would expect to see in a futuristic world. The fact that the lip balm is also vegan and contains no wax, is just icing on the top.
Right from the start, the lip balms from EOS were destined to redefine how oral care products looked and performed. Once the team behind these little orbs of beauty got their product onto the shelves, the popularity of the balm began to soar. This was in part due to sensation they made with many of today’s top celebrities. The colorful design of both the balm and its container was a breakthrough strategic move on the part of the founders of EOS. After learning what type of products appealed most to women in the millennial age bracket, they set about creating a product that would captivate all of the senses.
While the cute palm-sized containers and colorful products might make the lip balms from EOS seem more attractive, they are actually designed to provide superior moisturizing effects to dry lips. In fact, they contain many essential nutrients such as vitamins A and E as well as nourishing plant extracts such as jojoba oil and natural Shea butter(ulta.com). The new addition of the company’s Crystal line of balms is just another example of the dedication they have to maintaining a high level of customer satisfaction.