Category Archives: Fashion Designer

Fabletics Staying Ahead of the Pack

Fabletics has set it set apart from other sportswear brands because the company has a personalized customer service and on-trend fashion. Fabletics uses information on who their customers are and what they like to come up with designs that make each one of them happy. Customers like something that pushes them a little bit to an inspiration level, something Fabletics have combined with convenience and benefits of membership. This combined with the half price of their sportswear compared to their competitors puts them ahead.


Unlike other companies which of just focusing on prices, quality of goods and services which do not assure of success, Fabletics have gone a step further. They have improved on their customer service experience, use last-mile service and offer exclusive designs to their customers. This appeals much to the modern customer’s something that puts Fabletics high up in the fashion industry


Fabletics Use of Reverse Showrooming

Showrooming is where potential customers go through all products in a market and finally settle for the retailer who offers the cheapest price. This aspect has worked to the negative of other competitors but not Fabletics who have modified it to their advantage. When customers browse through items at Fabletics online, they give variable information on the local market. For example, if a customer tries on a piece of clothing, they record it in their shopping carts even if the customer goes and gets it form their retailers. As a result, 30-50% of people who enters their store become customers.


Their online engagement enables them to gather information on what to stock and what to remove out of the carts. Quick changes can be made to meet the needs of each customer using data from online users.


Kate Hudson Take on Fabletics Success

Hudson is ever involved at Fabletics where she goes through sales numbers on a weekly basis. She keeps close tabs on which apparel are doing well and those not doing well or with negative feedbacks which are removed from the site. Customer experience is important and that’s why the first sign up to Fabletics has a short quiz. Everyone can take a quick lifestyle quiz at Fabletics website to get personalizes apparel for their workouts, which is very interesting and exciting. This is used to determine new prices, models new items, and turn inventory quickly in illuminating the future markets.


She advises that, being keen on what a customer wants involves being in direct contact with them, which in turn reduces wastage and guarantees success. The key point to Fabletics is identifying a market opportunity and grabbing it in light of what the customers want. Fabletics saw a lot of expensive sportswear and linked that with customer experience to create a brand that resonates with the customers.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Technology and Fashion, Each Holds the Future of the Other

The future of technology lies in the hands of fashion while the future of fashion is in the custody of technology. Virtually all exploit makers in each or both industries understand the importance of this statement. Perhaps, that is the bedrock of their success.


After reading about Chris Burch, I lost all doubts about the truth of the topic. Burch so much believe in the above statement that while he was in the fashion industry he took maximum advantage of technology;little wonder he become a mammoth success in no time. In fact, before he left school he was already making his millions. This same statement proved reliable as he put it to use on venturing into technology; it yielded tremendous success.


Chris Burch has never failed in business, not even in his teens. The company currently under his watch, Burch Creative Capitals, is dictating the pace with formidable and impressive brand of portfolio. No doubt, his solid understanding of the above topic keeps doing the magic.


Individuals in either industries must understand that the union of the two is perhaps the only way there can be unstoppable improvements on previous achievements.The occurrences between the 70s and the turn of the century will help explain this point. Inputs from technology and fashion gave the music world the boom box in the 70s as it helped people convey favorite tunes and station from place to place. The 90s witnessed the emergence of the Walkman, and in no time became the toast of everyone as it provided great personal music experience. By the turn of the millennium, the Walkman lost relevance with the invention of the iPod. It has always been a trend in the positive direction.


Any fashion designer that think he or she will make it to the top of the industry without any input from technology should have a rethink. There is yet to be one outstanding fashion practitioner with no inclination towards technology. A famous Dutch fashion designer had this to say:”technology is like a playground, a place of experiment, and as you dive deeper and deeper into the technology and systems, it rewards you with endless possibilities.”


Also, individuals and firms in the technology industry should never think they can operate without some inputs from fashion. To hold such view is tantamount to undermining oneself and ones business. Fashion can help technology achieve the needed popularity that will increase patronage.

Competition is intense in every industry today, so why undermine oneself by trying to operate as a island when you know where lies your future?