Jose Borghi Describes How The Millennial Generation Is Impacted By Crisis In Brazil’s Economy

Jose Borghi’s Background

Mr. Jose Borghi is an advertising executive that is considered to be among the top in Brazil. He has garnered Cannes Lions award for his marketing work and been named one of the most influential advertisers in all of Brazil. Jose has worked for companies such as American Express, Goya Foods, Toyota and numerous others throughout his career.

He had founded his own firm that was originally called BorghiRay and later Borghi Lowe. He now works and leads Mullen Lowe Brasil as a co-CEO. Mr. Borghi has been known to blend elements of Brazilian pop culture and music into his ads. One of Jose Borghi most famous and successful advertisements has been for Parmalat stuffed animals. This was where children dressed up as stuffed animals and sang.

Jose Borghi Gives His Take On The Consumer Survey Done On millennials In Brazil

Jose Borghi is quick to point out that millennials are the group that is most affected by the current economic crisis underway in Brazil. He states that millennials, those who were born in the 80’s and 90’s grew up in a period of relative prosperity and growth in Brazil. The sudden economic downturn in Brazil has created the first challenge and difficulty that most millennials will now encounter.

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O objetivo era se divertir, diz José Borghi sobre os vídeos do Instagram

The consumer survey done by the agency, Consumoteca reveals some startling statistics says Mr. Jose Borghi. The people most impacted by Brazil’s economic woes are the age group of 18-24, with 42% of this group being negatively impacted right now. The next most impacted group is the category of people aged 25-29, with 31% of them being impacted negatively according to the study.

Female millennials are worse off than their male counterparts. 55% of female millennials reported a negative impacted due to the economy compared to 45% of men. Jose Borghi says that this represents that sexism and chauvinism still exists in the labor markets of Brazil. Employers are more likely to fire women than men in Brazil and this is proven by the figures compiled by Consumoteca.

So how are millennials responding to this challenge? Jose Borghi says that an increasing number are turning to entrepreneurship and trying to start their own business. A significant number is also aiming to find employment in the public sector which provides a secure and stable job. This is in response partly says Jose, due to the fact that 11% of all millennials have had their employment contract terminated in the past two years.

Read more about Jose Borghi on Mullen Lowe Group

What Do Groupon and Cancer Treatment Have in Common?

The co-founder and Chairman of Groupon, Eric Lefkosky, has another “million dollar” idea. The idea focuses on a cutting-edge cancer treatment technology that could save thousands of lives. It goes by the name, Tempus.

Tempus Health Inc. is another Eric Lefkosky “brain-child”. He is a co-founder and the CEO of Tempus Health Inc.. The plan is to deliver medical technology to medical providers that empowers them to make the best cancer treatment regimen. Data used will be statistical as well as, personalized for each individuals. Cancer is hard enough on both the doctor and the patient. Any technology developed to assist providers and patients should be considered a “godsend”.

Tempus’ technology utilizes a wide-range of diagnostic data to give healthcare providers a helping hand when choosing cancer treatment options. Molecular analysis, therapeutic data, and even gene sequencing are among the tools in the Tempus kit. This technology has the potential to provide personalized cancer treatments based on real-time and historical health data.

There are so many “X factors” when considering diagnosis and treatment options for cancer. If my cell phone can transcribe my voice messages, I believe doctors deserve something to make their life a little easier. There is no one more suited to deliver such an impressive piece of medical technology, than the leadership at Tempus. Some of the best minds in business, healthcare, and research are involved in making this company a success.

With Eric Lefkosky “at the wheel”, the only direction for Tempus is up. See who else is leading Tempus over the horizon to success, below.

Tempus Health Inc. Leadership

Eric Lefkosky, co-founder and CEO
Dr. Kevin White, President
Dr. Jonathan Silverstein, MD, MS, FACS, FACMI – Chief Medical Informatics Officer
Dr. Arul Chinnaiyan, MD, Ph.D – Scientific Advisor
Sam Bettis, Director of Laboratory Operations

It is amazing that this self-made billionaire, Eric Lefkosky, has focused his money, resources, and time to such a noble cause. Cancer tears apart hundreds of thousands of families each year. A man in Mr. Lefkosky’s position can choose to do whatever they want with their time and money. It feels good knowing there are members of the 1% making a real difference with their resources.

Follow Lefkofsky on Facebook: https://www.facebook.com/eplefkofsky/