Doe Deere, is not a female deer or any type of deer in fact. Doe Deere is the creator of an increasingly popular cosmetic line, Lime Crime. An animal friendly and vegan line of lipsticks and eyeshadows that are anything but boring. Lime Crime cosmetics is just as bold as the name itself, bright green, blues, and pinks can be found among these stand out products. Deere is not only creating amazing and fun brand for all make-up lovers, but she is also making a point to give back. Her company to date has donated $16,000 to several different charities.
Doe Deere started Lime Crime as a DIY fashion line selling her creations through eBay in 2008. She explains that she has always been a colorful person and loves the idea of sharing her bright and colorful products with the world. Deere was born in Russia but grew up in New York. She is an advocate and supporter of woman-owned businesses and entrepreneurs, mentoring and providing advice to women. Following her gut is something that has become second nature to her and she would advise other entrepreneurs to do the same. Being successful she believes has a lot to do with being optimistic towards New opportunities and to provide positive reinforcement, by caring and trusting her employees, partners, and vendors. She also keeps the brand authentic for her customers by selling products that she truly believes in, only after she has worn it herself will she approve a new product.
Recently lipsticks have been making a come back. Fuller, bolder lips are what is trending now. In an article written by Rino16 for the site culturebytes.org they compare Lime Crime lip kits to the popular Kylie Jenner line of lip kits. Stating that not only is the Kylie Jenner line more expensive, but is almost always sold out. If you don’t want to wait and want a more budget friendly lip kit there are some lip colors from Lime Crime Cosmetics that pass as the popular Jenner brand. If your looking for the Kourt K shade by Kylie Jenner Rhino16 explains that Veletines in Jinx by Lime Crime is a similar burgundy/magenta color. Valentine matte lipstick in Reddest Red by Lime Crime would be a good substitute for Kylie Jenners Mary Jo K lip kit.