All posts by RDtips

Mike Baur’s Contribution to Innovation in Switzerland

Mike Baur is an entrepreneur from Switzerland. He is the co-founder and the executive chairman of Swiss Startup Factory. His main work at the company is fundraising and financing rounds. The company was started in 2014 with the aim of creating global companies to counter the existing norms and business models.

Baur has worked in the banking sector for over two decades. He worked at UBS as a commercial apprentice. He left UBS and joined Swiss Private Bank where he rose to become an executive board member. He quit and started to invest in startup companies.

In 2014, he met with Max Meister and Oliver Walzer and together co-founded Swiss Startup Factory. Their business involves a three-month program where they assist early stage startups with benefits such as financing, services, training, consultation, office space, and the connection to a big entrepreneurial and investment networks.

Swiss Startup Factory is the Switzerland’s leading autonomous privately funded early phase ICT Startup Accelerator. This factory is an accelerator that looks for emerging digital entrepreneurs. The company operates from its headquarters in Zürich Area, Switzerland.

Baur spends most of his time working in the Swiss youth entrepreneurship. He also provides financial and mentorship assistance to different Swiss startups. Additionally, Baur is the co-founder and director of another organization called Swiss Startup Association.


Baur has a Bachelor of Applied Science (Banking and Finance) from the University of Applied Sciences Bern. In 2008, he earned an MBA the University of Rochester. He also has an Executive MBA, from the University of Berne.


After finishing his studies, Baur worked in the UBS Wealth Management in the first years of his career. The companies are UBS Fribourg from 1991 to 2000, Wealth Management Switzerland between 2000 and 2002, and KeyClient Group Switzerland between 2002 and 2008.

In 2008, he joined Clariden Leu and worked as the Business Area Head of the Private Banking Switzerland. In 2011, he became the Head Private Banking Switzerland. In 2012, he joined Sallfort Privatbank AG as the Head Private Banking. He left the company in 2014 and founded his firm called Think Reloaded AG, a company he still manages.

Since 2015, he has been working for Innovation Lab Fribourg (ILF) as the Vice President. The company uses its network of mentors, coaches, investors, and business people from Switzerland to assist students in exposing their technologies to the business world.

From January 2016, he has been working at Swiss Startup Invest as the deputy managing director. The company provides assistance to Switzerland’s high-tech startups.

The Colorful New Trend Of Lip Balms That is EOS

Evolution Of Smooth or EOS as they liked to be referred is a brand of lip balms that has taken the world by storm. Known for their iconic spherical pocket lip balms available in almost any flavor one can think of, EOS has become a household name in the cosmetics industry. The EOS lip balms have nearly become a makeup essential all over the world. Lip care is an important part of one’s makeup and skincare routine, and EOS have played into that perfectly by giving their customers something that takes care of their lips, making them look and feel incredibly healthy. Since their establishment in 2009, EOS has become a big player in the lip balm category, taking on significant existing giants who were previously known throughout the industry.

But the recognizable factor of the uber cute lip balms isn’t the only reason why this product has become such a huge success all over the world. EOS aims to not just provide their customers with a product that looks good on the outside but also feels good on the inside, for details, click All the lip balms that EOS puts out are completely paraben free and contain no harsh chemicals that can damage one’s lips.

Be sure to click this.

The flavor range is just the cherry on the cake for EOS. With so many colors, all coming in their different colored spheres, people are now flocking to buy them, just to have a pretty big collection of EOS Lip balms. With staple favorites like Passion Fruit and Strawberry, to delightful mixes like Blueberry Acai, EOS hopes to have a lip balm flavor for everyone. To take their products to the next level and to give their customers an even bigger selection to choose from, EOS launched their Shimmer Lip Balms in two flavors, more of this on   This new line offers customers a wider range to choose from, as if they didn’t have enough of a choice already!  Follow EOS on their page.

For added info hit  on

Cassio Audi, The Financial Whiz Behind Peninsula

Cassio Audi is a man who is driven by success. He is a highly well-known personality in the Brazilian financial sector and is known to be one of the most reputed financial advisors in the country. He is known for his tremendous foresight when dealing with finances and ability to chalk out the most optimal route for his clients so that they can safeguard and improve their finances. The company is known for its extensive client list and has helped numerous companies transform their financial situations. Audi is someone who believes in helping its customers grow and therefore makes sure that their best interest is always his highest priority.


Audi has contributed immensely to the overall growth and development of the company. He is someone who has lots of knowledge about the field and has applied that to the work that he does at the company. Cassio Audi’s skill and efficiency with financials show in the interactions he has with the employees of the company and as well as the clients who come to them for financial aid. Because of the years, he has spent in this field; he is known to be excellent at drafting up financial plans which benefit both the clients as well as the company he works for. With a dedication to providing their customers with the best investment opportunities.

Cassio Audi is the person who is mainly responsible for overseeing all the financial operations of the company. He has an immense love for the job and an incredible amount of respect for the field of finance.

Advertising Executive Lori Senecal Shares Secrets to Her Success

The Global CEO of Crispin Porter + Bogusky, Lori Senecal, recently sat down for an interview with Fluent in both French and English, Montreal native Senecal earned her degree from McGill.

She went on the serve as the global chief innovation officer and then the president of advertising agency McCann Erikson’s New York office. Observers credited her with infusing youthful new energy into the venerable old agency. Brands she has worked with in her career have included Coca-Cola, Victoria’s Secret Pink, Nestle, BMW, and American Express.

How did Senecal achieve her high level of success? According to her interview, it all started in high school, when she developed a passion for coaching gymnastics. “…Once you are a leader, it’s hard to be a follower,” Senecal explained. For more details visit her LinkedIn account.

Senecal further attributes her success to doing her research. The CEO says that other than referrals, another way she gains clients is through learning everything there is to learn about potential clients before meeting them for the first time. Lori Senecal also credits her parents with preparing her for success and mentions books about Steve Jobs as helping her learn about the up sides and down sides of leadership.

After leaving McCann Erikson, Senecal served as CEO of first Kirshenbaum Bond Senecal + Partners and then MDC Partner Network. The latter organization had her oversee MDC’s operations and corporate strategic resources division as president and CEO, reporting directly to MDC’s CEO Miles Nadal. Nadal said of Senecal, “She’s demonstrated exceptional leadership skills and has informally been helping with the strategic vision of MDC for the last five years.”

A member of the Ad Council Board of Directors, Senecal was named by Advertising Age as one of 2013’s Women to Watch. As Global CEO of CP+B, Senecal oversees the firm’s existing international offices in Beijing, Copenhagen, Gothenburg, Hong Kong, London, Los Angeles, São Paulo, and Stockholm and steers its ongoing global expansion. The agency’s chairman, Chuck Porter, has been quoted as saying, “Everything I’m not good at, she is.”

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Anthony Petrello: Mathematician, Attorney And Talented Executive

New Jersey native Anthony Petrello has always been very successful. In high school he was a superior math student. His great grades and talent for math helped him get a scholarship to Yale.

While their he studied under Serge Lang, a well known and internationally respected mathematician. After earning his BS and MS degrees, Petrello then enrolled at Harvard Law School and earned his law degree. After passing the New York bar exam, he accepted a position with top New York law firm Baker & McKenzie. Petrello’s work was so good he was made managing director of the firm.

A short time later one of the law firm’s biggest clients offered him a job. That company was Houston, Texas based oil and gas drilling company Nabors Industries Limited. In 1991 Anthony Petrello left Baker & McKenzie and was hired as Nabors Industries’ president and COO. A talented executive, Petrello was promoted to Chief Executive Officer, then deputy chairman and finally chairman of the board. In 2015 Petrello was paid $68.2 million. He was the highest paid chief executive in the United States. He had also married to soap-opera star Cynthia Carrafa.

Things changed when Petello’s daughter Carena was born prematurely and diagnosed with cerebral palsy. To help improve the life of his daughter and other children like her, he gave Texas Children’s Hospital to help start the Jan and Dan Duncan Neurological Research Institute. Along with his work at Nabors Industries, Petrello is now director of Texas Children’s Hospital Inc.

The Lip Balm Startup That’s Shaking the World

Everyone has seen the little round pods of lip balm in the check-out line of Target supermarket or the makeup aisle. They bear the initials “EOS” on the labels and on the bottom of the pods. How did this startup become such a popular product?

The company – Evolution of Smooth, or EOS for short – had a rather rough beginning. Since the pods are designed for female customers instead of male customers, some stores were hesitant to start selling EOS lip balm. Many of the initial meetings to get the product on the shelves were held with men. These people didn’t “get” the whole idea of a new chap stick since they were to be loyal for the years-old giants in the stores already.

It wasn’t until a female Walgreens representative met with founders Sanjiv Mehra, Jonathon Teller, and Craig Dubitsky (who left EOS before it was on the shelves to help another startup company) that EOS got a chance at stardom. She loved the little spheres of lip balm immediately, and opened an account with them.

From there, it was all up to the advertising. Instead of simply relying on the same old kind of advertising that the giants had gotten away with, EOS took their advertisements in a new direction. They still advertised in magazines like the giants, but they were marketing towards millennial females – those who fall between 25 and 35 years old. This meant getting smart with other kind of advertisements. Before the company could become a real competitor, they had to get involved with actresses and celebrities that millennial would know. Miley Cyrus and Taylor Swift – among others – would whip EOS pods out of their make-up bags and speak for the company in various countries.

Today, they outsell other companies known for chapsticks.

For more info, please visit

Order EOS lip balm here:

Susan Shows Confidence in Marketing Skills

Susan McGalla is someone that women in business need not overlook. She is a powerful force, and I believe that people will love what she is doing in the business industry. She has transitioned from jobs such as CEO to director in business strategies. She has a wealth of information to give anyone that is looking for a opportunity to change directions in careers.

Related Article here.

That is often something that many women face when they are in the business World. They find themselves in a place where they want to move into another position, but they don’t know how to make a transition. I believe that Susan McGalla is one of the best resources for this. She is someone that has actually left a position when she was at the height of her career. She took time to focus on family, but she was still able to come back into the business world with another highly attractive marketing position.  Check

Sometimes women are afraid to take this type of risk when they want to take time for family. Susan never had a second thought about what she would do because she was confident in her skills. This confidence is what people can help women develop. The ability to gain confidence in your skills will help you stay marketable. I believe that this is the message that Susan preaches to women in the business world. Women have to be confident about what they are doing and knowledgeable about the things that excel their career. Read more, click on

Important link here

The Future Of Central Texas Regional Mobility Authority

Central Texas Regional Mobility Authority commonly abbreviated as CTRMA is a government agency created to operate independently. CTRMA was initiated in the year 2002 so as to help develop a better and efficient system in the counties of Williamson and Travis.

As a company, CTRMA opts to use highly advanced technology, especially in civil engineering and physical planning.

With the Central Texas Regional Mobility Authority being an independent government entity, it is presided over by a seven board member bench. Besides, an executive director happens to head this institution and oversee that company employees do all that pertains to their job description.

The executive director in question is none other than Mike Heiligenstein. Mike is a very accomplished person having been part and parcel of city and county affairs over the years.

Under his leadership, CTRMA has been able to integrate electronic and cashless toll collection criteria to the road system. For this reason, counties like Travis and Williamson experience increased revenue collection today.

It is by the aid of income generated through the collection of road levies that CTRMA has been better placed to finance and execute all its projects.

CTRMAs reach also extends to airports, seaports and transit services within its area of jurisdiction. It is under the watchful eye of Mike Heiligenstein that CTRMA introduced video billing.

Since Mike Heiligenstein is very vocal on the integration of non-motorized transport facilities, he has seen to it that the construction of pedestrian footpaths and cycling lanes occurs in any of the road infrastructure projects his company has an interest in. Presently, there are plans by Central Texas Regional Mobility Authority to create a modern road network with expressways.

Biz Journals reported that Mike Heiligenstein believes that for the road networks to reach a point where they are considered a hundred percent efficient, construction and design ought to happen while conforming to the latest technology. For instance, the new road arteries ought to be made smart enough to accommodate digital vehicles.

For CTRMA to cater for parking needs of Central Texas residents, the creation of new parking stations is envisioned to take place in a manner that minimizes wastage of vertical space. The amount of headroom between one vehicle to the other will be not more than one inch.

Since the human population is ever growing in Central Texas, CTRMA understands that the only way to deal with traffic congestion is to create systems that are fully optimized and that are created using future population projections.

A New Experience in Lip Balm

Remember the days when lip balm felt waxy and did more to dry out your lips than sooth them? Those days are gone with EOS (Evolution of Smooth) lip balm. If you’ve been looking for a lip balm made from natural ingredients that will help sooth your lips even when you are not wearing it, EOS is the lip balm to choose. Made from luscious ingredients like Shea Butter and Jojoba oil, the many EOS flavors feel as good as they taste. Going on smooth, EOS lip balm never feels sticky or beads up in tiny waxy balls when you eat or drink. It’s the ultimate in lip protection at a very affordable price. EOS makes a flavored lip balm for every taste. Their tasty new flavor, Summer Fruit, is ultra light but packs a lot of moisture with a rereshing, juicy fruit flavor.


If you like your lip balm to be 100% natural and certified organic, you can’t miss out on this selection of flavors. With choices like Blueberry Acai and Strawberry Sorbet, you’ll want to have one of each flavor on hand. The cool, light, lemon flavor also comes with added 15 SPF sunscreen. For those who love to add a bit of shimmer to their lips. EOS has two types of “Shimmer Smooth Spheres” One is a natural, rosy, pink color and the other a luminescent pearl. For those who just love the warm taste of vanilla, the popular Vanilla Bean flavor is back. Whatever flavor you choose, you can trust that these lip balms do not just protect, but work hard to help heal dry, chapped lips.  For info click on

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There are so many ways to order these one-of-a-kind flavors. You can order directly from their website, or look for them on the shelf at many major retailers.

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International recognition for Dr. Clay Siegall for his research against cancer


Dr. Clay Siegall is a renowned doctor working in the field of biotechnology. He is the president and CEO of the company Seattle Genetics which is a leader in its line of work – the fight against cancer.

Dr. Clay Siegall is extremely involved in both the medical and the scientific world. He owns a blog on the famous WordPress blogging platform where he regularly shares the newest discoveries and breakthroughs in the medical and scientific world. He recently shared news about the preparations for the first Antarctic mission and news about the discoveries on the personal relationships between Neanderthals. Dr. Clay Siegall graduated from the George Washington University earning a PH. D. in Genetics. He founded his company Seattle Genetics in 1998 inspired by his passion for alleviating the sufferings of cancer patients. His medical career started before the formation of his company. He used to be a Senior Research Investigator at the Bristol-Myers Squibb Pharmaceutical Research Institute. Later, he was promoted to Principal Scientist at the Bristol-Myers Squibb Institute. A few years after that Dr. Clay Siegall was promoted again and become became Staff Fellow and Biotechnology Fellow at the National Cancer Institute. His own company Seattle Genetics experienced great success under his skilled leadership. The company developed the first antibody-drug conjugates also known as ADCs. Another medication that Seattle Genetics is responsible for is ADCETRIS® (brentuximab vedotin). The medication was FDA approved in 2011, and its distribution reached more than sixty countries all around the globe. There are 15 more patents that Dr. Clay Siegall owns.

Dr. Clay Siegall is not only dedicated to his research, but he single handedly fundraised almost 2 billion dollars in order to fund his company and continue to do research on other medications that may relieve the suffering of patients with cancer. For his exceptional accomplishments in his medical research and for his leadership of Seattle Genetics, Dr. Clay Siegall received the award Alumnus of the Year for Computer, Math and Natural Sciences presented by the University of Maryland back in 2013. Dr. Clay Siegall is internationally recognized for his accomplishments and has inspired many.