All posts by RDtips

Advertising Executive Lori Senecal Shares Secrets to Her Success

The Global CEO of Crispin Porter + Bogusky, Lori Senecal, recently sat down for an interview with Fluent in both French and English, Montreal native Senecal earned her degree from McGill.

She went on the serve as the global chief innovation officer and then the president of advertising agency McCann Erikson’s New York office. Observers credited her with infusing youthful new energy into the venerable old agency. Brands she has worked with in her career have included Coca-Cola, Victoria’s Secret Pink, Nestle, BMW, and American Express.

How did Senecal achieve her high level of success? According to her interview, it all started in high school, when she developed a passion for coaching gymnastics. “…Once you are a leader, it’s hard to be a follower,” Senecal explained. For more details visit her LinkedIn account.

Senecal further attributes her success to doing her research. The CEO says that other than referrals, another way she gains clients is through learning everything there is to learn about potential clients before meeting them for the first time. Lori Senecal also credits her parents with preparing her for success and mentions books about Steve Jobs as helping her learn about the up sides and down sides of leadership.

After leaving McCann Erikson, Senecal served as CEO of first Kirshenbaum Bond Senecal + Partners and then MDC Partner Network. The latter organization had her oversee MDC’s operations and corporate strategic resources division as president and CEO, reporting directly to MDC’s CEO Miles Nadal. Nadal said of Senecal, “She’s demonstrated exceptional leadership skills and has informally been helping with the strategic vision of MDC for the last five years.”

A member of the Ad Council Board of Directors, Senecal was named by Advertising Age as one of 2013’s Women to Watch. As Global CEO of CP+B, Senecal oversees the firm’s existing international offices in Beijing, Copenhagen, Gothenburg, Hong Kong, London, Los Angeles, São Paulo, and Stockholm and steers its ongoing global expansion. The agency’s chairman, Chuck Porter, has been quoted as saying, “Everything I’m not good at, she is.”

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Anthony Petrello: Mathematician, Attorney And Talented Executive

New Jersey native Anthony Petrello has always been very successful. In high school he was a superior math student. His great grades and talent for math helped him get a scholarship to Yale.

While their he studied under Serge Lang, a well known and internationally respected mathematician. After earning his BS and MS degrees, Petrello then enrolled at Harvard Law School and earned his law degree. After passing the New York bar exam, he accepted a position with top New York law firm Baker & McKenzie. Petrello’s work was so good he was made managing director of the firm.

A short time later one of the law firm’s biggest clients offered him a job. That company was Houston, Texas based oil and gas drilling company Nabors Industries Limited. In 1991 Anthony Petrello left Baker & McKenzie and was hired as Nabors Industries’ president and COO. A talented executive, Petrello was promoted to Chief Executive Officer, then deputy chairman and finally chairman of the board. In 2015 Petrello was paid $68.2 million. He was the highest paid chief executive in the United States. He had also married to soap-opera star Cynthia Carrafa.

Things changed when Petello’s daughter Carena was born prematurely and diagnosed with cerebral palsy. To help improve the life of his daughter and other children like her, he gave Texas Children’s Hospital to help start the Jan and Dan Duncan Neurological Research Institute. Along with his work at Nabors Industries, Petrello is now director of Texas Children’s Hospital Inc.

The Lip Balm Startup That’s Shaking the World

Everyone has seen the little round pods of lip balm in the check-out line of Target supermarket or the makeup aisle. They bear the initials “EOS” on the labels and on the bottom of the pods. How did this startup become such a popular product?

The company – Evolution of Smooth, or EOS for short – had a rather rough beginning. Since the pods are designed for female customers instead of male customers, some stores were hesitant to start selling EOS lip balm. Many of the initial meetings to get the product on the shelves were held with men. These people didn’t “get” the whole idea of a new chap stick since they were to be loyal for the years-old giants in the stores already.

It wasn’t until a female Walgreens representative met with founders Sanjiv Mehra, Jonathon Teller, and Craig Dubitsky (who left EOS before it was on the shelves to help another startup company) that EOS got a chance at stardom. She loved the little spheres of lip balm immediately, and opened an account with them.

From there, it was all up to the advertising. Instead of simply relying on the same old kind of advertising that the giants had gotten away with, EOS took their advertisements in a new direction. They still advertised in magazines like the giants, but they were marketing towards millennial females – those who fall between 25 and 35 years old. This meant getting smart with other kind of advertisements. Before the company could become a real competitor, they had to get involved with actresses and celebrities that millennial would know. Miley Cyrus and Taylor Swift – among others – would whip EOS pods out of their make-up bags and speak for the company in various countries.

Today, they outsell other companies known for chapsticks.

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Susan Shows Confidence in Marketing Skills

Susan McGalla is someone that women in business need not overlook. She is a powerful force, and I believe that people will love what she is doing in the business industry. She has transitioned from jobs such as CEO to director in business strategies. She has a wealth of information to give anyone that is looking for a opportunity to change directions in careers.

Related Article here.

That is often something that many women face when they are in the business World. They find themselves in a place where they want to move into another position, but they don’t know how to make a transition. I believe that Susan McGalla is one of the best resources for this. She is someone that has actually left a position when she was at the height of her career. She took time to focus on family, but she was still able to come back into the business world with another highly attractive marketing position.  Check

Sometimes women are afraid to take this type of risk when they want to take time for family. Susan never had a second thought about what she would do because she was confident in her skills. This confidence is what people can help women develop. The ability to gain confidence in your skills will help you stay marketable. I believe that this is the message that Susan preaches to women in the business world. Women have to be confident about what they are doing and knowledgeable about the things that excel their career. Read more, click on

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The Future Of Central Texas Regional Mobility Authority

Central Texas Regional Mobility Authority commonly abbreviated as CTRMA is a government agency created to operate independently. CTRMA was initiated in the year 2002 so as to help develop a better and efficient system in the counties of Williamson and Travis.

As a company, CTRMA opts to use highly advanced technology, especially in civil engineering and physical planning.

With the Central Texas Regional Mobility Authority being an independent government entity, it is presided over by a seven board member bench. Besides, an executive director happens to head this institution and oversee that company employees do all that pertains to their job description.

The executive director in question is none other than Mike Heiligenstein. Mike is a very accomplished person having been part and parcel of city and county affairs over the years.

Under his leadership, CTRMA has been able to integrate electronic and cashless toll collection criteria to the road system. For this reason, counties like Travis and Williamson experience increased revenue collection today.

It is by the aid of income generated through the collection of road levies that CTRMA has been better placed to finance and execute all its projects.

CTRMAs reach also extends to airports, seaports and transit services within its area of jurisdiction. It is under the watchful eye of Mike Heiligenstein that CTRMA introduced video billing.

Since Mike Heiligenstein is very vocal on the integration of non-motorized transport facilities, he has seen to it that the construction of pedestrian footpaths and cycling lanes occurs in any of the road infrastructure projects his company has an interest in. Presently, there are plans by Central Texas Regional Mobility Authority to create a modern road network with expressways.

Biz Journals reported that Mike Heiligenstein believes that for the road networks to reach a point where they are considered a hundred percent efficient, construction and design ought to happen while conforming to the latest technology. For instance, the new road arteries ought to be made smart enough to accommodate digital vehicles.

For CTRMA to cater for parking needs of Central Texas residents, the creation of new parking stations is envisioned to take place in a manner that minimizes wastage of vertical space. The amount of headroom between one vehicle to the other will be not more than one inch.

Since the human population is ever growing in Central Texas, CTRMA understands that the only way to deal with traffic congestion is to create systems that are fully optimized and that are created using future population projections.

A New Experience in Lip Balm

Remember the days when lip balm felt waxy and did more to dry out your lips than sooth them? Those days are gone with EOS (Evolution of Smooth) lip balm. If you’ve been looking for a lip balm made from natural ingredients that will help sooth your lips even when you are not wearing it, EOS is the lip balm to choose. Made from luscious ingredients like Shea Butter and Jojoba oil, the many EOS flavors feel as good as they taste. Going on smooth, EOS lip balm never feels sticky or beads up in tiny waxy balls when you eat or drink. It’s the ultimate in lip protection at a very affordable price. EOS makes a flavored lip balm for every taste. Their tasty new flavor, Summer Fruit, is ultra light but packs a lot of moisture with a rereshing, juicy fruit flavor.


If you like your lip balm to be 100% natural and certified organic, you can’t miss out on this selection of flavors. With choices like Blueberry Acai and Strawberry Sorbet, you’ll want to have one of each flavor on hand. The cool, light, lemon flavor also comes with added 15 SPF sunscreen. For those who love to add a bit of shimmer to their lips. EOS has two types of “Shimmer Smooth Spheres” One is a natural, rosy, pink color and the other a luminescent pearl. For those who just love the warm taste of vanilla, the popular Vanilla Bean flavor is back. Whatever flavor you choose, you can trust that these lip balms do not just protect, but work hard to help heal dry, chapped lips.  For info click on

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There are so many ways to order these one-of-a-kind flavors. You can order directly from their website, or look for them on the shelf at many major retailers.

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International recognition for Dr. Clay Siegall for his research against cancer


Dr. Clay Siegall is a renowned doctor working in the field of biotechnology. He is the president and CEO of the company Seattle Genetics which is a leader in its line of work – the fight against cancer.

Dr. Clay Siegall is extremely involved in both the medical and the scientific world. He owns a blog on the famous WordPress blogging platform where he regularly shares the newest discoveries and breakthroughs in the medical and scientific world. He recently shared news about the preparations for the first Antarctic mission and news about the discoveries on the personal relationships between Neanderthals. Dr. Clay Siegall graduated from the George Washington University earning a PH. D. in Genetics. He founded his company Seattle Genetics in 1998 inspired by his passion for alleviating the sufferings of cancer patients. His medical career started before the formation of his company. He used to be a Senior Research Investigator at the Bristol-Myers Squibb Pharmaceutical Research Institute. Later, he was promoted to Principal Scientist at the Bristol-Myers Squibb Institute. A few years after that Dr. Clay Siegall was promoted again and become became Staff Fellow and Biotechnology Fellow at the National Cancer Institute. His own company Seattle Genetics experienced great success under his skilled leadership. The company developed the first antibody-drug conjugates also known as ADCs. Another medication that Seattle Genetics is responsible for is ADCETRIS® (brentuximab vedotin). The medication was FDA approved in 2011, and its distribution reached more than sixty countries all around the globe. There are 15 more patents that Dr. Clay Siegall owns.

Dr. Clay Siegall is not only dedicated to his research, but he single handedly fundraised almost 2 billion dollars in order to fund his company and continue to do research on other medications that may relieve the suffering of patients with cancer. For his exceptional accomplishments in his medical research and for his leadership of Seattle Genetics, Dr. Clay Siegall received the award Alumnus of the Year for Computer, Math and Natural Sciences presented by the University of Maryland back in 2013. Dr. Clay Siegall is internationally recognized for his accomplishments and has inspired many.

Adam Goldenberg Driving His Company To Higher Levels

Adam Goldenberg went to Parkway Central High. His career started when he was sixteen years when he founded and later sold his company, Gamers Alliance Inc. to Intermix Media.

Adam Goldenberg then partnered up with Don Ressler and they both established Intelligent Beauty an online brand platform. Adam and Don later established JustFab currently known as Tech Style, in 2010, a fashion program based on membership subscription. It has brands such as JustFab, FabKids, Fabletics, and ShoeDazzle.

Adam recently made an appearance on CNBC to talk about why the company decided to change its name. He maintains that they have always been geared towards customer satisfaction as a company, offering top notch fashion trends at affordable prices. The company has, however, revolutionized into a brand-building program clinging on data and personalization on There have also been slight changes in the company including allowing online cancellation for products.

Adam commented on the company being a Unicorn having hit $1 billion in a period of four years. He says that being a unicorn wouldn’t change the company’s operations or values. It was a great validation of all the individual efforts put by the employees to achieve its mission and goal on Adam maintains that the future of online shopping is bright but will still invest in launching physical shops.

Adam was among the 3LA CEO’s one needs to know about in 2014. He has a record of great success since venturing into the business world. His company JustFab had a $55 million funding in 2013 along with other achievements including acquiring ShoeDazzle.

Adam Goldenberg owes the prosperity of the business to being metrics driven and always dealing with issues immediately they come up. They also rely on customer-feedback to act on their mistakes, and while hiring a new employee, they look at their passion for the fashion. In business, passion is what makes the company succeed. Another hack in business is being aware of what you’re selling as a company, rather than focusing on how you are selling it. It must be of high quality so that customers come back again.

Recently the brands JustFab and Fabletics included all sizes in their cloth-line. Making every different sized woman look fabulous, empowered, and beautiful. They are embracing the different personalities and shapes that women have and providing each individual with what they are most comfortable in. The offers have great prices too and the company expects great feedback from the launch.

Fabletics’ recent accomplishment is succeeding in the e-commerce market where Amazon dominates. Fabletics offers great quality clothing at affordable prices and high end customer experience at All this have seen Fabletics soar higher in the market, offering customer satisfaction by providing what they really want.

Adam is currently a director at DermStore which markets beauty products online.

Wen by Chaz Dean Hair Products: Revolutionizing Hair Care

There are many reasons why people look for hair products. Some suffer from dandruff, dry scalp and even hair loss. The good news is that there are many beauty products in the market. If you are looking for a hair product which will complement your scalp and make your hair shiny and bouncy, try Wen by Chaz Dean products.

What makes the Wen by Chaz Dean products unique?

One of the reasons why people love these products is because they are naturally mad from ingredients which are sourced locally. The manufacturers of the products mix them in a way that they help you retain moisture while cleansing and conditioning your hair.

The other advantage of using the product is that you can be able to clean your hair without stripping down your natural hair oils. This is very important because the scalp thrives when there is a balance in the oils you put on it.

When using the products make sure that you use them according to the directions given. For instance, you should use about 10 to 15 pumps of the shampoo when washing your hair. This amount may seem a lot but the good news is that you will not get an oily scalp afterwards. The hair will retain its moisture and look shiny at the same time. The hair will also stay for up to 8 hours without frizzing.

Wen hair by Chaz Dean products can be bought from their official website as well as their official distributors, such as Guthy-Renker and QVC. The good thing about their products is that they come in a nice packaging. To get genuine hair products by Wen by Chaz Dean make sure that you get them through trusted dealers. This way, you can benefit more from them.

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Anthony Petrello Lives Life To The Fullest In Career And Home

Tony Petrello serves as Chairman of the Board and Chairman of the Executive Committee of the Board at Nabors, a company that offers drilling services to include offshore drilling. He began his career at the company in 1991 and has excelled in every position he has held there. The numerous positions include President and Chief Operating Officer.

Petrello was named one of the top best-paid bosses in 2013, but he went off the charts the following year. His compensation was well earned, considering his expertise and help making the company a great success, but shareholders did not see it that way. The shareholders decided to split Petrello’s job duties among other employees, thereby cutting his salary drastically. He probably will not make the list again; however, his hard work and perseverance will continue to help the company grow.

Petrello attended both Harvard and Yale, obtaining his B.S. and M.S. degrees in mathematics. According to an old college roommate, Petrello’s mathematical skills were astonishing, but he wasn’t a stuffed shirt by any means. He loved to joke around and his thick New Jersey accent made his mob jokes all the funnier.

Although Petrello has had a taste of the sweet life, he has also faced difficult times. His daughter was born prematurely and was subsequently diagnosed with periventricular leukomalacia. Petrello and his wife, Cynthia Petrello, decided to become proactive in helping to find a cure. They donated seven-million dollars to help fund neurological research.

Tony Petrello has certainly led a full life, not only in his career, but also in his personal life. He and his wife were college sweethearts, and he has a beautiful daughter. His college roommate looks fondly back on those early days and reached out to Petrello to find out what his secret to success is. There is nothing more fulfilling for a man than to know that others look at him as someone to look up to.