The great concept of the sphere-shaped lip balm was created by Teller and Mehra. They noticed mostly women purchased lip balm and other lip moisturizers. However, most of the products on the market at the time were not catering to the specific needs of women. A completely new and innovative product had to be launched and yet practical for the modern woman.
Launching the new lip balm in 2007,may have been one of the greatest things since lip gloss. EOS Lip balm is compact in size and comes in many playful and chic colors. The lip balm is packed with nutrients, contains sunscreen, and is paraben free. It also comes in many flavors.
The demand for EOS lip balm sky-rocketed due to the sales in Mexico through Walmart. Thanks to the deal with Warner Bros., the demand grew in China as well. Celebrities usually help peak the interest in a particular product. Celebrities such as Cardi B, Iggy Azalea, Jennifer Lopez, and Miley Cyrus all featured different flavors and styles of the EOS lip balm in their music videos. EOS lip balm is now a go to product for many ladies on the go and now there are many other products on the shelves from EOS.