Advertising Agencies Now Required To Give Notice Of Photoshopped Images

Even with the movement toward more diverse models in advertising, and the general public rejection of unrealistic body and beauty goals, poor self image remains a cause for concern. At an alarming rate, and most prevalent amongst adolescents, eating disorders and poor body images have been cause for health concerns and even death all around the world. Part of the blame has been focused on advertising agencies. The use of unrealistic photographs and retouched, or photoshopped images may prompt young adults and adolescents to use extreme measures to obtain the same appearance of the projected image. Following behind Brazil, who discussed the issues back in 2010 with Bill 6853/2010, which states that notice is needed when a photo has been retouched, a new French Decree has recently been put into effect. L2133-2 of the France Code of Health, now requires advertisers to put a notice on any advertisements in which the photos have been retouched, or photoshopped. Punishment for non compliance with the decree is a fine of 37.5 Euros, or 30% expenses used the advertisement. This is not France’s first attempt to come these health concerns. French models, since 2016, have bee required to present an assessment of good health or face 6 months jail time and be fined 75 Euros. Hopefully, the rest of the world will soon follow.

Read more: O cigarro no banco dos réus: no Brasil, os aditivos; nos Estados Unidos, os advertisings


Working to make sure advertising companies remain ethical and adhere to the laws set forth in Brazil, Bruno Jorge Fagali has been adding new dimensions to administrative law. Currently, Fagali is the Corporate Integrity Manager at NOVA/SB, which is a prominent marketing firm. Fagali has worked closely with international agencies such as the International Labor Organization and the World Health Organization. He also works independently out of his own firm, Fagali Law Firm. Bruno Fagali holds a Master’s Degree in State Law from the Pontifical Catholic University of Sao Paolo. He is the founder of Fagali Advocacy, which fights against corporate corruption, and he is also a member of Corporate Ethics, Effective Association of Brazilian Institute of Law, and the Society of Corporate Compliance and Ethics.

Check more about Bruno Fagali: https://www.terra.com.br/noticias/dino/bruno-fagali-fala-sobre-compliance-atualmente-uma-das-principais-responsabilidades-da-governanca-corporativa,da7796c2023b08e3ba5b3e4207d580dffb81cxb8.html

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