The beauty industry has seen a push from its customers to get back to basics. Consumers are moving towards more natural based products that are good for their health and the environment alike. There is no better product for lip hydration than Evolution Of Smooth or EOS. With their constant pursuit of perfection they have now released their newest lip balm of vegan crystal flavors, taking their products to a new level of simplistic naturality.
EOS iconic lip balms have always been made with the highest quality natural ingredients but the one basic ingredient, beeswax, still kept it out of the hands of devout vegans. EOS knew they could do better to enhance their product to compliment the vegan communities standards and still offer a high quality product. The new lip balm has removed the beeswax and replaced it with other lush natural oils, like coconut and Shea, to provide the same smooth hydration but be completely free of any animal byproducts. The vegan crystal balms are a clear consistency and come in two amazing flavors, Vanilla Orchid and Hibiscus Peach, both of which have been instant best sellers. Check amazon.com.
The creative move to make a vegan lip balm is just another check mark on the long list of achievements that EOS has made since they began. Breaking into the lip balm industry that had been dominated by Chapstick for decades was a massive challenge. The founders, Sanjiv Mehra and Jonathan Teller, researched ingredients to make their products the highest quality and most natural for the skin, poured over scents and flavors to find the ones that were most appealing to the senses, and they even took the time to reinvent the container that lip balm was put in to make it more luxurious to hold and apply.
Additional information on https://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245
Their goal was to create a product that brought pleasure to all the human senses making it something that was used just as much for pleasure as maintenance (mapleholsitics.com). Their goal has been a resounding success and has pushed their business past lip balm into other skin care products. The vegan crystal lip balms have shown how dedicated EOS is to making products for all communities of people and their drive for perfection seems that it will never cease.