Whitney Wolfe, the current CEO and founder of Bumble, recently turned down an offer from Match Group worth $450 million. Match Group is a company that owns a large number of the current dating apps and sites on the market, including some of the biggest names like Tinder and OkCupid. The offer was turned down because of the undervaluation that it presented to Bumble. Since its inception, Bumble has been receiving an incredible response owing to the concept that it was founded on. Bumble is a female oriented dating app that allows only women to connect with potential interests instead of allowing both males and females to do so. With the rising number of female empowerment advocates, the app is quickly seeing a growing amount of users, a lot of which are transitioning out of the sites that Match Group owns.
Whitney Wolfe has become an icon for women to follow all over the world. The reason Whitney Wolfe founded Bumble was that she had to leave the previous company that she co-founded, which was Tinder. While she was at the company, she faced a lot of discrimination for being a woman and because of her high position in the company. This exploitation put her in a position where she would have to leave the company, which she then later sued for sexual harassment. The case was later settled in court.
Because of her previous experience working with Tinder, Wolfe did have a lot of expertise in the sector. She knew that there were a lot of problems that women were facing as a result of their gender, and wanted to make a dating app that prevented this kind of exploitation from happening. Bumble has been a revolutionary step for the digital world, and for women. The app puts women in the driver’s seat, allowing them to choose who they want to talk to. For an app that wants to help women, going back to a company that set Wolfe on this track, which inflicted this discrimination on her would be back tracking the work that she has put in to make Bumble what it is.
Read More: www.crunchbase.com/person/whitney-wolfe