EOS Lip Balm is now a familiar name but it hasn’t always been that way. Just around 10 years ago, the company was brand new and people were still using Chapstick for all of their lip care needs. The lip balm industry was booming but Chapstick was at the forefront of it because of everything that the company had done for years. People who wanted to be able to enjoy the lip care products had to purchase twist tubes or pots that were difficult to use on the go. EOS took the time to make changes to the market. Follow this link to learn more, frenchtribune.com.
The disruption came when EOS Lip Balm decided that they would offer a pot-like solution to the typical lip balm problems that America was having. The company offered a pot for people to be able to use on their lips but they didn’t want them to have to dig the lip balm out. This is where the idea for the sphere came from. The lip balm is built up into a mound on top of the pot-like structure. It is then fitted with a cap that twists on to keep it protected while in your pocket or purse. EOS created something that people didn’t even realize that they needed, see now.
Now that EOS has been on the market for several years, they are continuing to see success. The company actually surpassed Chapstick with the sale of their products in the past few years. While the products are slightly more expensive per unit, most consumers know that it is worth it because they get more product in the “unit” than what they do with the small Chapstick-style tubes. EOS’s success is another indicator that markets can be interrupted and that it just takes a little innovation from the company to be able to change things.
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