Advertising Executive Lori Senecal Shares Secrets to Her Success

The Global CEO of Crispin Porter + Bogusky, Lori Senecal, recently sat down for an interview with Fluent in both French and English, Montreal native Senecal earned her degree from McGill.

She went on the serve as the global chief innovation officer and then the president of advertising agency McCann Erikson’s New York office. Observers credited her with infusing youthful new energy into the venerable old agency. Brands she has worked with in her career have included Coca-Cola, Victoria’s Secret Pink, Nestle, BMW, and American Express.

How did Senecal achieve her high level of success? According to her interview, it all started in high school, when she developed a passion for coaching gymnastics. “…Once you are a leader, it’s hard to be a follower,” Senecal explained. For more details visit her LinkedIn account.

Senecal further attributes her success to doing her research. The CEO says that other than referrals, another way she gains clients is through learning everything there is to learn about potential clients before meeting them for the first time. Lori Senecal also credits her parents with preparing her for success and mentions books about Steve Jobs as helping her learn about the up sides and down sides of leadership.

After leaving McCann Erikson, Senecal served as CEO of first Kirshenbaum Bond Senecal + Partners and then MDC Partner Network. The latter organization had her oversee MDC’s operations and corporate strategic resources division as president and CEO, reporting directly to MDC’s CEO Miles Nadal. Nadal said of Senecal, “She’s demonstrated exceptional leadership skills and has informally been helping with the strategic vision of MDC for the last five years.”

A member of the Ad Council Board of Directors, Senecal was named by Advertising Age as one of 2013’s Women to Watch. As Global CEO of CP+B, Senecal oversees the firm’s existing international offices in Beijing, Copenhagen, Gothenburg, Hong Kong, London, Los Angeles, São Paulo, and Stockholm and steers its ongoing global expansion. The agency’s chairman, Chuck Porter, has been quoted as saying, “Everything I’m not good at, she is.”

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