Adam Goldenberg went to Parkway Central High. His career started when he was sixteen years when he founded and later sold his company, Gamers Alliance Inc. to Intermix Media.
Adam Goldenberg then partnered up with Don Ressler and they both established Intelligent Beauty an online brand platform. Adam and Don later established JustFab currently known as Tech Style, in 2010, a fashion program based on membership subscription. It has brands such as JustFab, FabKids, Fabletics, and ShoeDazzle.
Adam recently made an appearance on CNBC to talk about why the company decided to change its name. He maintains that they have always been geared towards customer satisfaction as a company, offering top notch fashion trends at affordable prices. The company has, however, revolutionized into a brand-building program clinging on data and personalization on BusinessOffashion.com. There have also been slight changes in the company including allowing online cancellation for products.
Adam commented on the company being a Unicorn having hit $1 billion in a period of four years. He says that being a unicorn wouldn’t change the company’s operations or values. It was a great validation of all the individual efforts put by the employees to achieve its mission and goal on Vator.tv. Adam maintains that the future of online shopping is bright but will still invest in launching physical shops.
Adam was among the 3LA CEO’s one needs to know about in 2014. He has a record of great success since venturing into the business world. His company JustFab had a $55 million funding in 2013 along with other achievements including acquiring ShoeDazzle.
Adam Goldenberg owes the prosperity of the business to being metrics driven and always dealing with issues immediately they come up. They also rely on customer-feedback to act on their mistakes, and while hiring a new employee, they look at their passion for the fashion. In business, passion is what makes the company succeed. Another hack in business is being aware of what you’re selling as a company, rather than focusing on how you are selling it. It must be of high quality so that customers come back again.
Recently the brands JustFab and Fabletics included all sizes in their cloth-line. Making every different sized woman look fabulous, empowered, and beautiful. They are embracing the different personalities and shapes that women have and providing each individual with what they are most comfortable in. The offers have great prices too and the company expects great feedback from the launch.
Fabletics’ recent accomplishment is succeeding in the e-commerce market where Amazon dominates. Fabletics offers great quality clothing at affordable prices and high end customer experience at http://www.crosscut.vc/adam-goldenberg. All this have seen Fabletics soar higher in the market, offering customer satisfaction by providing what they really want.
Adam is currently a director at DermStore which markets beauty products online.