The Online Business Undertakings of Don Ressler

Don Ressler is a creative business person who has established several enterprises that have turned out to be highly profitable. One of his renowned companies is the Intelligence Beauty. Mr. Ressler’s career started years ago by creating FitnessHeaven.com. The firm was quite prosperous, and the Intermix Media acquired it. Don Ressler later established Alena Media by collaborating with the then COO of Intermix Media, Adam Goldenberg. The company focused on offering marketing and e-business solutions. The profitability of Intermix Media was noticed by the New Corp, and it bought the firm in 2005. The returns of the enterprise declined over time due to poor administration. 



Mr. Don Ressler and Adam were not happy about the fall of the Intermix Media. The two individuals were well informed about the creation and management of online businesses, and therefore, they decided to establish another firm. The new venture on Yahoo was focused on offering branding solutions. They formed it with support from their former employees at Alena Media. After brainstorming for a while, they founded the Brand Ideas, and they later renamed it Intelligent Beauty. After some time, they decided to be diverse and formed subsidiaries within the company. They include SENSA, which is a renowned expert in weight management programs, and DERMSTORE, which is an online leader in the provision of skin care products and cosmetics on internetretailer.com. Intelligent Beauty hired Dr. Alan Hirsch to head the manufacture of its products while Kimora Lee became in charge of creativity. DERMSTONE and SENSA have reached many clients, and therefore, they are making good returns.



Intelligent Beauty expended more by founding JustFab in 2010. The Matrix Partners offered the $33 million funding that was used in supporting the establishment of the enterprise at https://www.crunchbase.com/person/don-ressler/timeline#/timeline/index. The growth rate of the outstanding since it had attracted more than 4 million subscribers by then close of 2010. The members rose to more than 6 million by April 2012. The success of the firm became predictable, and therefore, it attracted a $76 million investment from Rho Ventures, Intelligent Beauty, Matrix Partners, and Crossover Ventures.



In January 2013, JustFab created a subsidiary that was focused on selling children’s clothes and it was known as FabKids. It later acquired the Fab Shoes, which is a renowned e-business in Europe. The acquisitions supported Just Fab to get more than three million members from countries such as Germany, France, Spain and the U.K. It then created Fabletics in October 2013 to distribute sportswear. JustFab has so far been offered $250 million by investors.

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