In a recent online article that I just read from onlinereputationreviews.com, the author stresses the importance of maintaining a good online reputation when you are looking for a job in today’s world.
It is stated in this article that the entire job-hunting process has changed ever since the world became largely digital. Gone are the days when all you needed to get a new job was a good resume and a positive attitude. Whether you worked with job recruiters, or found opportunities on your own, your written resume was usually the major determining factor in your job search results.
A strong point being made in this article is that personal branding is no longer optional. Job-seekers are urged to stop making excuses for not engaging in personal branding. By defining yourself positively online, and letting potential employers know what makes you different from the competition, you can increase your chances of finding employment.
Another point being made in this article is that job recruiters and potential employers now routinely look up job seekers’ names in search engines. Many of these employers and recruiters are particularly interested in job seekers who have active and compelling online presences.
One way to increase and improve your online presence is to write and publish as much content as possible. You can even utilize search engine optimization in your own writing to steer potential employers to your pages, through the use of relevant keywords and phrases.
It is recommended in the article that you help to protect your online reputation by regularly running a Google search for your name. If any inacuracies appear, hopefully, you will see them and be able to get them removed. It is also recommended for name searches to sometimes be done from a computer other than the one you use most often. because the search engines often personalize results based upon your search history.